Week 2.


Part 1 - Navigation

• What are the four (4) main points Michael Rappa makes about search?
• Due to data being stored constantly over the internet, congestion can be caused due to irrelevant or incorrect information being stored. Search engines can find this irrelevant information in a search and could possible cause problems for the user. Search result information should be relevant and information should be correct.

• Search engines will search for relevant matches to the key words entered in the search box. Many search results will be listed but it will be the first page that will list paid placements. All kinds of data is generated from different kinds of online processes everyday, the amount of data being stored is rapidly increasing. This can cause issue for users online when using search engines. Many results that are displayed in search engines are of no value to most users.

• Further development should be made to search engines like Google and Yahoo due to finding useful and correct information can be difficult.

• Search engines such as Google and Yahoo have expanded their advertisement facilties and introduced 'Paid Placement Search' which will show the first page results of paid placements. This has expanded the opportunity for business to get their 'name out there'.

• Watch or read the Marissa Mayer interview. Write a paragraph or two, on four points made by Marissa Mayer, that you think were the most interesting or significant for business. There are no right or wrong answers here, I just want your opinion.

• Marissa mayer points out some interesting points in her interview. 
1. Firstly she dicusses how they (google) created the prototype. She goes on to say how feedback and information gathered from users help the team satisfy consumer needs. The information help the team focus on their downfalls and actions made to improve their product we carried out as a result. Business today need feedback from consumers to understand the positives and negatives of their product.
2. Mayer also spoke about advertising on the internet, and what it does for sites like Google. Google is used everyday by users worldwide, and advertisements that are on the Google site may attract a certain audience. Companies must recognise their target market and use advertisements that are relative to their audience.
3. Mayer goes on to explain that Google is accessed from any country worldwide. She mentions that some product released by google have been specifically designed to reach an audience in certain areas, stating that some products that work in India may not work so well back in the US.
4. Lastly Mayer discusses the amount of females in IT industry, and recognised that their is a need and encouragement for women to become involved. This is supported by the scholarship that is given out by UB for women in IT. One great initiative for more women to get involved.

Part 2 - History of the Internet

• So what are the 6 webs?

1.    The Near Web -  Internet you use via your PC.

2.     The Here Web - mobile Internet such as iPhones and iPads.

3.     The Far Web - Internet through HD (high definition)

4.     The Weird Web - using Internet via voice recognition. 

5.     Business to Business (B2B) - where business systems talk to each other without human interaction.

6.     Device to Device (D2D) - where devices talk to each other via data collected by sensors. 

• Could there be more?
• We have a long way to go in the IT industry. Almost anything could be possible given time.

• What does it mean for business?
• I Believe that if businesses want to survive, that they will need to be involved in the technology world. Technological advancements should be embraced by organisations as they can offer many effective and efficient resources to their business.