Week 3.

• In two paragraphs explain why a customer centric Web site design is so important, yet so difficult to accomplish.
• It is important to consider a number of things when designing a website. Some of the consideration included the detail and architecture of a website. A web designer has to ensure that when a customer visits their site, that the feel welcomed and enjoy the aesthetics of the website. It only takes 1 minor flaw in a website for a customers to go elsewhere. A web designer should also think about the design of the sites interface using design elements such as typography, colour and page layout. It is important for a web designer to break away from traditional methods of designing a site and try create something new. 

• Define the term 'presence'. Write an additional paragraph that describes why firms that do business on the Web should be more concerned about presence than firms that operate in the physical world.
• Presence ensures that businesses online have an impression on the internet that consumers can find, and use as a reliable resource. Remember also that if a consumer can not find your online presence they are unable to buy your products. To be successful online, you would need to ensure that your customers keep coming back and to do this you need to create a positive impression to the consumer. One example of online presences is amazons use of physical analogy's to intrigue users to feel safe and make them come back to shop again. They do this by using tools such as 'shopping carts' and bargains. This is a way to make consumers feel like going shopping, instead of merely purchasing goods online.

• Write three paragraphs to briefly describe the things that Real Estate Agents can best accomplish through;
•  Their web sites - This allows for interaction will a greater audience and potential buyers and sellers. It allows for 24/7 viewing for real estate to website visitors, and can provide extensible and reliable information on each item. Consumers can create specific searches, such as price range, type of property and location of property.
•  Mass media advertising- narrows the complexity of users in terms of finding the house they are looking for. It shows that using mass media to advertise, that show that they can reach a larger market quickly and efficiently.
•  Personal contact - By building relationships through the buyer, seller and agents, it shows to all parties that there is a job to get done and that their agent is willing to deal with the customer one on one, to communicate and attend to any issues that they may have. This is important as it can provide buyers and sellers with a sense of security.