Wednesday, 30 March 2011

Week 4.
  • Looking at the site useage, what does the terms visits, page views and pages/visit mean? What does the bounce rate mean and does it vary much from day to day?
    • Visits - A single visit, otherwise known as computer terms as a 'hit' is a single users complete stay on a website, from when they load the page, until they leave the page.
    • Page Views - Websites contain a number of different pages, when a user visits the website and browses through the pages, each page looked at is known as a page view.
    • Pages/Visits - This measures how many pages a users looks at before the exit the site.
    • Bounce Rate - This measures how many users exit the website without viewing anything other then the first page they reach.     
  • Now look at the traffic sources report. What are the three sources of traffic and where has most of the traffic come from? 
    • Uniform Resource Locator (URL): the user types the website out in the URL address bar on their browser.
    • Search Engine: The user finds the website via the use of a search provider, for example, Google
    • Referring Websites: Users visit the website from clicking a link on another website. Statistics show that referring websites phave majority (44.9 %) of users accessing the site come from.
       
  • What was the most popular web browser used to access the site?
    • Internet Explorer, from Microsoft is the most used web browser.

      Internet Explorer 3,194 45.23%
      Safari 1,732 24.53%
      Firefox 1,373 19.44%
      Chrome 711 10.07%
      Opera 25 0.35%
  • How many countries did visitors to Foliospaces come from and what were the top four countries?
    • This website had had 7,062 views from 62 countries. The US, Australia, UK and Canada make the top 4.

      1. United States 2,823     9.71     00:07:16     42.61%     50.09%
      2. Australia 2,390     12.65     00:10:14     23.64%     28.83%
      3. United Kingdom  731     9.62     00:09:07     25.31%     43.23%
      4. Canada 205     15.18     00:11:55     30.73%     37.56%
       
  • Having clicked every possible link on my analytics, make a few comments on 
    • What you can track?
    • What you can track over time? 
    • What you can’t track?
    • Google analytic provides some great tools for users and website owners.This includes the types of browsers being used, the time spent on the website, their location. This can help a website owner/administrator to review Google analytic data and see what parts of their website is and are not successful and perhaps remove any redundancies.
      The service cannot track age or gender, which means a website owners cannot determine their audience via this service.

  • 6) What do the following terms mean? These are just a few, you may like to add some more and perhaps include them on the Moodle glossary. 

    • high bounce rate: Many users who are not staying on the site and are leaving after the first page.
    • key words: Single words that can be used to describe a site.
    • Average Page Depth: the average amount of pages viewed on a single visit by a user
    • click through rate: Determines the amount of clicks on an add compared to the amount of views
    • click: By 'clicking' a link, it can take you to another location on the web.
    • Cookie: Small text based file that stores information that is stored on the computers hard drive, browsers and websites utilise cookies
    • Impression: The effect of a website over the user.
    • Hyperlink: A hyperlink helps a user navigate to a website.
    • Navigation: This is the menu system of a web page, provides all available links on the site, and perhaps links to another site. to help users user their web page.
    • Pageview: a view from a single user on a single page
    • Session: the total time a user spends on a single website
    • Unique Visitors (or Absolute Unique Visitors): a unique visitor is a visit to the website by 1 user regardless if they visit the site more than once, only 1 visit is counted.
    • URL: Uniform Resource Locator, help users remember the website without remembering the IP address of the website
    • Visitor: a single user to the website
    • Visitor Session: a single visitors total time on a website
    • Comparison shopping: comparing prices from different e businesses to find the best price.

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